Say hello to the all new 1—2—3

Introducing the most universally appealing, unisex line of hair and body products ever.

There are a few things you can expect any time you set foot into a Rudy’s:
amazing service, unparalleled expertise, and an experience that feels both utilitarian and luxe. Short of stopping by our shop on the daily, there’s been no way to bring that feeling home with you… until now.


Available online and at all Rudy's locations.


Meet our new 1—2—3. This shampoo, conditioner, and body wash are the same our stylists use every day in our shops. Born from our 25 years of experience, you’d be hard-pressed to find hair and body essentials this good.

Like everything Rudy’s does, these products are for everybody. Our unisex formulas complement and enrich any type of hair and skin. That means you can share it with your partner, your friends, or just keep it to yourself.


Rudy's No. 1 Shampoo


This is the only shampoo you’ll ever need. It gives your hair that ‘OMFG’ feeling while retaining moisture and adding body. Unlike other sulfate-free shampoos, you still get that creamy foam lather you know and love. That means plenty of suds for styling your hair into those sweet shower mohawks.


Rudy's No. 2 Conditioner


Our conditioner is an expert multitasker. It detangles, reduces static, softens hair, and gives added strength. Don’t be surprised if people stop you on the street and ask to run their fingers through your hair after just one use.


Rudy's No. 3 Body Wash


We don’t claim to be wizards, but this stuff is seriously magic. It creates a rich lather to thoroughly rinse away dirt while moisturizing your skin without any residue. In fact, this body wash is so good that friends might ask to shower at your place so they can steal a few pumps.


Our hair and body essentials are made in the USA, sulfate-free, and paraben-free. The sleek new bottles make any bathroom look sophisticated, while the signature scent with bright accents of cedar, citrus, and juniper will keep you smelling fresh without being overly fragrant.

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