Say Hello To 1—2—3


Hundreds of thousands of haircuts, countless late nights in the lab, and a lot of trial and error have all been bottled up in our 1—2—3 Shower System. Backed by over 25 years of stylist experience and formulated with premium ingredients, these are luxe essentials you won't feel guilty about using everyday. 


"All three products smell amazing, look great in the shower, lather well, and the conditioner in particular is impressively moisturizing"

No. 1 — Shampoo

This is the only shampoo you'll ever need, and the one our stylists use in our shops everyday. It gives your hair that ‘OMFG’ feeling while retaining moisture and adding body.

Thanks to coconut oil and other ingredients derived from coconut, you still get that creamy foam lather you know and love without relying on harmful sulfates. Our anti-static formula, rich in Pro-Vitamin B5, is safe for all types of hair, even color-treated.

No. 2 — Conditioner

Our conditioner is an expert multitasker. It detangles, reduces static, and softens hair with an antioxidant-rich formula that also protects against UV and environmental damage. Don't be surprised if people stop you on the street to compliment your hair after just one use.

Natural extracts, including lemon peel and black tea, aid in deep conditioning, while Baobab Seed Protein and Vitamin E helps repair damage, improves elasticity, and strengthens hair.

No. 3 — Body Wash

This body wash is so good that friends might ask to shower at your place so they can steal a few pumps. It exfoliates and nourishes with a creamy lather that hydrates rather than stripping skin or leaving a film.

A blend of citric and lactic acid gently exfoliates while maintaining skin's natural pH balance. Jojoba conditions skin and a blend of essential oils leave you smelling as fresh as you feel.

"A magnificently simple grooming system...No 'color treatment chemicals.' No 'volume-pumping vitamins.' No BS." 


"This trio from Rudy’s is a total shower caddy re-stock that'll make every morning feel like waking up in a no-vacancy boutique hotel."


When we say we're clean, we mean it. Our hair and body essentials are made in the USA, never tested on animals, and free of parabens and sulfates. The sleek bottles make any bathroom look sophisticated, while our signature scent with bright accents of cedar, citrus, and juniper will keep you smelling fresh without being overly fragrant.

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