How To Create Gentle, Barely There Waves With Soft Clay

When life hands you stressful situations, you can always skate off into the sunset. Okay—that’s not true, but you can get the “I-woke-up-like-this” look that appears as if you’re effortlessly coping. 

Not just for short styles and pomps, Soft Clay is creamy and rich, making it easy to work into longer locks without caking up. Gives bland strands a lift with wave, definition, and dimension. Unlike styling sprays, it creates a softer wave that won’t get crunchy or stiff. Invisible in the hands and in the hair, Soft Clay will give you that touch of control you can mold and reshape throughout the day.

Collage of woman with medium to long brown wavy hair smiling and Rudy's Soft Clay Pomade
Gentle, Barely There Waves in 3 Steps:
  • Let natural texture air dry or curl with an iron
  • Work a dime sized amount into hands and fingers
  • Flip your head over so hair hands down, then apply Soft Clay in a scrunching motion to enhance your curl and add volume

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