Meet Shine


Rudy’s Shine is the gateway drug
 of shine pomades. Take a hit.

Perfect for curly locks or classic styles, our shine pomade dries without that dreaded crunch or flake. Fight wild frizz and add a slick look to your hair with a product that won’t stick to hands and washes out with ease. Rudy’s Shine is recommended for all hair types, but best for thick, coarse hair or curls to add shine and show natural texture.


Natalia shows us how to style the
perfect braided ponytail with Shine.


This isn’t your grandpa’s shine

If you’ve been tempted to try a slicker look but are weary of looking like an extra from Grease, this is the perfect product for you. Our water-soluble formula delivers a sheen that looks fresh without being greasy or sticky, so you can run your fingers through your hair. But our pomade isn’t just for those wanting a coif, this versatile product can be used to create smooth braids that hold or the perfect slick ponytail. No matter how you use it, Rudy’s Shine will seal in moisture and smooth hair while ingredients like macadamia nut oil will nurture and condition hair strands to fight humidity and show frizz you’re not f-king around.


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