In a world where your fridge is listening to your conversations, you’ve forgotten how to send a package, and it feels like you’re always running from something, one thing is still simple: amazing hair. Introducing Soft Clay, a workable clay pomade for a roughed-up look with an unexpectedly soft texture.
Soft Clay's super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weigh hair down.
A gritty, matte finish Running your hands through your hair Lived in waves + texture Making your bedhead actually look good
How to Style:
Heat a dime-sized amount in hands until it becomes translucent, then fully work the pomade through your hair. (Tip: For the most hold and structure, work into hair when mostly dry.) Use your finger tips to style and create separation. Don't forget to add a bit more to define specific trouble areas like cowlicks or bangs.
SEE MORE HARD MOMENTS FT. SOFT CLAY
When life hands you stressful situations, reach for Soft Clay. Unfortunately, it won’t fix your problems, but it will make them look better on you.