Life is hard. Soft Clay is easy.

In a world where your fridge is listening to your conversations, you’ve forgotten how to send a package, and it feels like you’re always running from something, one thing is still simple: amazing hair. Introducing Soft Clay, a workable clay pomade for a roughed-up look with an unexpectedly soft texture. 

Image of Soft Clay Pomade on dark background with a swipe of product in the foreground

 

A CLAY THAT HARDLY FEELS LIKE ONE

Soft Clay's super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weigh hair down.

Gif of blonde man running his hands through his blonde, wavy hair in a mullet-like style

Perfect For:

A gritty, matte finish
Running your hands through your hair
Lived in waves + texture
Making your bedhead actually look good

Gif of brunnette girl smiling at the camera

How to Style:

Heat a dime-sized amount in hands until it becomes translucent, then fully work the pomade through your hair. (Tip: For the most hold and structure, work into hair when mostly dry.) Use your finger tips to style and create separation. Don't forget to add a bit more to define specific trouble areas like cowlicks or bangs.

SEE MORE HARD MOMENTS FT. SOFT CLAY

 

When life hands you stressful situations, reach for Soft Clay. Unfortunately, it won’t fix your problems, but it will make them look better on you.

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