tags, as close as possible to the opening tag. Creation Date: 03/16/2017 -->

How to use

Begin with a dime-sized amount
Heat in hands until product becomes translucent, then fully work through hair
For the most hold and structure, work into hair when mostly dry
Style and create separation with finger tips
Add a bit more to define specific trouble areas like cow licks or bangs
Look good


All-Day Hold

Effortless Texture

Touchable Style


Beeswax – Creates hold, seals in moisture, smooths
Bentonite Clay – Provides structure, nourishes and clarifies without stripping moisture
Kaolin Clay – Adds thickness and texture
Diatomaceous Earth – Builds volume and dimensions
Full List
  • Rudy's
    Soft Clay Pomade

    Introducing a clay that hardly feels like clay at all. Our super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weight hair down. Life is hard. Soft Clay is easy. 2.2 oz.

    Paraben free. All Rudy’s products are never tested on animals, LEAPING BUNNY certified, and made in the USA utilizing green facilities and technologies.

    View product reviews

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